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BE:FIRST Reflects on Their Journey with New Song “Blissful” Out Now

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Japanese boy-group BE:FIRST takes a fresh spin on their discography with their new single, “Blissful” – out nowYou can listen to “Blissful” here.

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“Blissful” is the lead single from BE:FIRST’s long-awaited second album 2:BE, set for release on August 28th. The track is produced by SKY-HI and ZEN (IMINI) and is a simple and comfortable track that references the sound of mid-2010s hip-hop. As BE:FIRST shared their journey of triumphs and challenges, “Blissful” becomes a celebration of their bond and their unforgettable experiences they’ve shared.

Alongside the release of the track, is a music video which is set in New York and is BE:FIRST’s first overseas shoot. BE:FIRST takes you on a journey through the vibrant streets of New York City such as Coney Island, Times Square, Prospect Park, and the Brooklyn Navy Yard. Set against the backdrop of the city’s iconic landmarks, the members showcase their unique talents and deepen their bond as they explore their passions and look ahead to their future.  With a nostalgic undertone and forward-looking spirit, “Blissful” is the perfect soundtrack to sign off the summer. 

BE:FIRST shows no sign of slowing down as they head off to dominate the global market. As the group powers through their growing success both domestically and internationally, they are sure to be artists who should be on everyone’s radar for 2024.

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