BLACKPINK member Lisa’s collaboration with a brand was sold out in just 28 minutes, proving her star power and influence!
On May 29, 2024, KITH released several photos and behind-the-scenes footage for their 2024 summer campaign, with Lisa being the muse of the campaign. This is the first time Lisa has worked with KITH, and the brand had not interacted with the idol prior. 
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In the videos and photos, Lisa appeared radiant and happy. This is especially true in the behind-the-scenes video of the shoot, where Lisa was seen wearing pieces from the “Lisa for Kith Women Summer 2024” collection. Fans couldn’t help but fawn over the female idol’s visuals.
On May 31, Lisa’s collection with KITH went live on the brand’s official website. As expected from the global superstar, all pieces were sold out almost immediately. In fact, it only took 28 minutes until her collection with the brand went out of stock!
Most of the items from #LISA’s collection with KITH sold out in less than 30 minutes. pic.twitter.com/dbYMURzoy5
— Buzzing Pop (@BuzzingPop) May 31, 2024
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One of the first items that went sold out was the Kith Women Swash Logo Mulberry Vintage Tee, which was worn by Lisa in the behind-the-scenes video. Her fans even created funny memes about the shirt’s pending popularity among BLINKs.
(Photo : K14)
While Lisa and KITH had not worked together prior, it appears the move to hire the BLACKPINK member as their model was calculated. The brand established their first flagship store in Seoul this year, which is likely why they sought out a new collection in collaboration with a top female K-pop idol.
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BLACKPINK’s Lisa at the Formula 1 Kith Launch Celebration. pic.twitter.com/auba0cL5DL
— About Music (@AboutMusicYT) May 4, 2024
This is not the first time Lisa showed off her immense influence, selling out items regardless of price. Many people jokingly stated that having Lisa as a brand ambassador ensures a successful collection due to fans who want to look or dress like her.
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What do you think of the situation? Are you going to buy Lisa’s collection with KITH? Tell us in the comments below!
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Written by Alexa Lopez
