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BTS Jin’s First Appearance Post Enlistment Draws Scathing Criticism For HYBE


With BTS’s Jin scheduled to be discharged from the military soon, BIGHIT MUSIC dropped a notice informing fans about the activities planned for his comeback.

BTS’s Jin | @jin/Instagram

Jin, who will be officially discharged on June 12, 2024, will host an in-person fanmeeting to celebrate the 2024 FESTA, BTS’s debut anniversary. He will also greet fans through a live stream, but it will be only accessible to those who have purchased the Weverse membership.

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| Weverse

The latter activity has caused a huge uproar among ARMYs, as it is unprecedented for BTS to ever hold a livestream behind a paywall. Fans are disheartened to see that HYBE went down the same path as many other K-Pop companies, which monetize every aspect of idol-fan interaction to maximize profit. Many also pointed out that, from previous instances, this decision seems to go against Jin’s values.

Though some feel that it was a necessary step on HYBE’s part to “protect” Jin from fans who might post comments about the ongoing boycott or relay their messages in support of Palestine, others have pointed out that even then the optics are going to work against the BTS member.

Some even theorized that this over-monetization was a direct result of HYBE losing its net profits to the huge financial losses incurred by its subsidiaries during the time BTS was inactive. According to the report released by the corporation itself, during the first quarter of 2024, subsidiaries like HYBE America, HYBE x UMG, Weverse, And HYBE IM incurred over ₩5.00 billion KRW (about $3.67 million USD) each in losses.

Overall, there is a huge voice criticizing this move from every part of the fanbase, regardless of where they stand in terms of the current boycott and other issues. The majority opinion appears to be that HYBE is abandoning its old ways to maximize profits off of BTS.

BTS





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