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BTS ARMYs were left in disbelief when a post from the group’s official X (formerly known as Twitter) account started making the rounds on K-Pop timelines. It wasn’t the post itself that was shocking, but the likes it had garnered. 
The tweet was a post about RM’s new album, Right Place, Wrong Person, linking fans and netizens to all the different streaming platforms where the track can be found.
The eye-catching caption “Find yourself with #RM_LOST – out now” was a short teaser of the music video for the album’s single “LOST.” Shockingly, it has only garnered around 1.4 thousand likes since yesterday.
Find yourself with #RM_LOST – out now.#RightPlaceWrongPersonhttps://t.co/uEMA0pWYSN pic.twitter.com/VGb722nPvS
— BTS_official (@bts_bighit) May 28, 2024
Given the group’s massive popularity and immense success – with their X (formerly known as Twitter) posts sometimes even nearing millions of likes – the giant drop raised eyebrows among K-Pop fans.
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Many have been quick to crack jokes in the post’s quotes and replies, while others have sarcastically questioned BTS’s impact and whether this drop in social media engagements may hint at a potential decline in the group’s popularity.
the likes? oh the hype is there. https://t.co/lQ2gfVEFA6
— miso (@misoboring) May 28, 2024
Find yourself with #RM_LOST – out now.#RightPlaceWrongPersonhttps://t.co/uEMA0pWYSN pic.twitter.com/VGb722nPvS
— BTS_official (@bts_bighit) May 28, 2024
(Photo : Twitter)
However, such a notion seems far-fetched. No matter the Twitter jokes, BTS remains the biggest boy group in the world – a status they have maintained even while all of the members are busy fulfilling their mandatory military enlistment. The group’s influence and fanbase, known as ARMY, are still robust and highly engaged.
[공지] RM 온라인 사진전
관람 안내 (+ENG/JPN/CHN)https://t.co/ktuCou3wBr — BTS_official (@bts_bighit) May 24, 2024
Fans soon discovered that the tweet in question was an ad – rather than a normal post that would appear on every ARMYs’ X timeline – which might explain its unusually low engagement. According to fans, the ad is being shown on the timelines of random netizens, not just those of dedicated BTS followers. As a result, it’s not receiving the same level of interaction as their typical tweets.
yall need to stop worrying about the likes on this tweet and start thinking about why it is that the algorithm knows you’d be interested in an ad about bts. https://t.co/U6NxopnI6j
— terra (@nblwpjm) May 29, 2024
qrts/replies r so annoying this is an ad tweet and yall know it 😭 literally doesnt show up anywhere https://t.co/4f0YTIzHpw
— namjune (+ㅅ-) (@huhsool) May 29, 2024
Moreover, advertising content generally doesn’t attract as much attention as personal or promotional tweets from the group members themselves.
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KpopStarz owns this article.
Written by Cassidy Jones.
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