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Pokemon Go Korea released a new commercial featuring aespa, but not everyone is impressed.
On May 31, 2024, a post titled “aespa’s Pokemon ad that is attracting conversations among fans” was shared to Instiz, a popular online community forum from South Korea. 
There, the original poster shared a photo from Pokemon Go Korea’s ad featuring aespa. Karina is seen at the front. Winter is seen behind her, by Karina’s left. Ningning is slightly behind Winter, posing by a wall. Giselle is seen the furthest from the members.
(Photo : Pokémon GO Korea on Instagram)
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The user noted that the ad went too far in favoring Karina, as people cannot even see Giselle’s face in the ad. Since this is not the first time Giselle has been mistreated during an ad deal with aespa, fans are understandably upset.
Back in March, Mise en Scene Korea was slammed for not including Giselle in their website shopping page. Fans claimed that on the site, the brand featured products advertised by Karina, Winter, and Ningning. Giselle, on the other hand, was nowhere in sight besides in the group photo.
Hello @miseenscene_kr & @oliveyoung ,
why is that on the Olive Young website, only Giselle personal photo for the advertised product is missing? We sincerely hope this is just a minor mistake, which could be fixed easily. Please resolve this issue as soon as possible. Thank you. pic.twitter.com/p6wXqgZlf6— 윈터얼트 (@wntrult) March 1, 2024
Fans are saying that aespa’s advertisement with Pokemon Go is a severe case. Even though Winter and Ningning are not as visible as Karina, it is the worst for Giselle, who fans can barely see. People slammed SM Entertainment for giving Pokemon Go the green light to post an ad that obviously favors one member.
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Besides her unfavorable placement in the group shot, many pointed out that Giselle’s styling was not as great as the other members. They stated her clothes did not suit her body type, which is also why she easily went by without being noticed.
However, others noted that this is just the ending scene from the advertisement. In the commercial, Giselle is given her own solo screen time, as well as some scenes with Ningning and the rest of the group.
GO 하는 대로 바뀌는 즐거움!
“Pokémon GO” 비주얼 리뉴얼을 통해 더욱 실감나게 새로운 모험을 떠나자!#PokemonGO #포켓몬GO pic.twitter.com/6lNr3IcOTn
— Pokémon GO Korea (@pokemongoappko) May 31, 2024
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Some comments read,
- “Wow, this is really severe. SM is problematic for giving the green light to this.”
- “Isn’t this quite severe?”
- “This is bad… And I hope their stylist gives Giselle clothes that fit her body type better.”
- “Wow, but you seriously can barely see her. If you didn’t tell me she was there, I wouldn’t even notice Giselle.”
- “I can barely see the other members, but Giselle’s position is the worst…”
- “Why are they positioned like that?”
- “Why would anyone shoot a group ad like that?”
- “It is so obvious they planned for the ad to be Karina only, but they made it a group ad instead.”
- “Isn’t this just one scene from a video?”
What do you think of the situation? Tell us in the comments below!
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Written by Alexa Lopez
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