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I most recall soju brands putting their spokesmodel actress or idol starlet on the bottles labels in addition to the brand advertising and it definitely sells well. K-actor Byun Woo Seok will now have his face on a pack of Paldo instant noodles the Paldo Bibimmyeon II that looks like chapaghetti with more dried veggies in it. Paldo announced that the products with his image launched just 5 days ago and has sold 1 million units, reaching that mark two whole weeks ahead of the scheduled sales volume. Dang, Byun Woo Seok is absolutely backing up his endorsement fee and then some.

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