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[Review] BADVILLAIN – BADVILLAIN

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I don’t cover debuts close to their actual debut date anymore due to time slippage on my part and constraints. But while I am not reviewing BADVILLAIN’s debut on the exact date that they debuted on, I do think the same week is much better than many months down the track (by which the group has probably made a comeback). BADVILLAIN made their debut at the start of this week as a seven member female group under BPM Entertainment (the home of VIVIZ, TAEMIN, Ha Sung Woon, REN and many others) with the track titled after themselves.

Listening to BADVILLAIN a couple of times now following their debut, and my thoughts on the song have remained very consistent. BADVILLAIN definitely has potential with an intriguing string-based instrumental and some fierceness exuded by the members. The former definitely grabs my attention and creates such intensity and suspense once you are immersed in it. When the more electronic profile of the instrumentation comes into play towards the end of the track, it made BADVILLAIN interesting and gave even more life to the song to close it out on a relatively high note. That fierceness the members bring comes through the rapping, some of which was really good and other execution of rapping in BADVILLAIN was les effective. On the other hand, the vocals parts of the song hold some promise, adding further suspense and intensity to BADVILLAIN. But despite the potential behind BADVILLAIN, the song was held back for a number of reasons – weak hooks, lacking melodies and the noticeable absence of oomph in the song. Had the song featured more robust hooks, melodies and oomph, BADVILLAIN could have been a knock out of the park. The benefits wouldn’t just stop there – the members would have sound much stronger and powerful, as well, which would have shined a brighter light at the members. But instead, we are left wanting more despite knowing how good the track was set up to be.

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That fierceness that I mentioned above is definitely visually portrayed in the music video for BADVILLAIN. Their close ups, outfits, facial expressions and body language definitely showcases their powerful and confident personalities/concept, which I thought was pretty cool. Talking about cool, there is one scene in the video that definitely made me go wow in the moment. At the start of the second chorus, it looked like it was only the members on the set. But then the light switched on as we were launched into the chorus, a whole group of dancers around the members appeared out of nowhere. Definitely an awesome moment that makes me want to go back to the video and watch it. I did wish there was a story line to pull everything together, as the members were caught in the beginning. What were they caught doing? What is their mission? What revolution are they starting? These are questions buzzing in my mind as I watched the video that I want answers to. Given KPOP’s love for a story lore, I think this video could have been one of those.

The same can be said with the choreography, regarding fierceness. It came through the most towards the end of the routine when the song adopts that electronic profile I mentioned above. The rest of the routine was fine. Nothing really stands out, but it was a good routine to introduce us to BADVILLAIN.

Song – 7.5/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.8/10

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