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Ahead of my album review for 2, I need to review (G)I-DLE’s pre-release single Wife. This single dropped a week prior to the release of Super Lady, the title track from 2 and another hit of (G)I-DLE’s.
Over time, Wife has become 2024’s guilty pleasure song for me. There is no way I will bragging about or showing off the song’s opening lyrics (‘I cook cream soup, taste is Coco Loco‘) to my friends or peers. At first, Wife was an odd song to me, as well. Musically, it didn’t fit (G)I-DLE’s repertoire at all and felt like a step away from their powerful title tracks. But Wife has become more fun sounding and catchy number with more listens and as it ages. The bubblegum pop is earwormy, and the song’s hooks are quite addictive with repeat plays. As time has gone by, I have also learnt that Wife has a deeper meaning, with the lyrics mocking the traditional stereotypes of a wife. This aligns with (G)I-DLE’s usual themes in their tracks that have repeatedly addressed and broken the social norms and expectations of what a ‘lady’ is supposed to be. The childish sound of the song also contributes to the mockery, and I feel that sets up the track quite cleverly. That being said, Wife definitely isn’t (G)I-DLE’s best work. But it is a really fun gem.
The mockery continues in the music video. From a glance, the music video appears very plain (but this is deliberate), aside from a striking element in the members’ looks. Their first look sees the members dressed in a striking blue green wig and white shirt, pants and shoes. In the second look, the wig turns white and the attire turns green. No matter what look, there is always something that blends them into the white background. The emptiness in the music video, as well as the blending into the background, signifies a wife without any interests, other than cooking and cleaning – the very traditionalist and stereotypical expectations a man has for a wife. The members also don’t lipsync until the very end of the video/song, where the lyrics are ‘I Don’t Wanna Wife, Wife, Wife‘, which further highlights their messaging of not wanting to be that traditionalist and stereotypical wife.
The choreography feels less of a mockery, with the members looking to have more fun. But there moves that still looked childish and elementary, which probably is their way of continuing that mockery in this final element of the release.
Song – 7/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 7.5/10
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