[ad_1]
Treasure attempted a reboot last summer but title track Bona Bona still hinged on many YG Entertainment tropes. The album itself was much more varied and pointed toward a sleek, nostalgic sound that worked well for the group. New single King Kong promises another reinvention and its sound nudges a bit closer to realizing that ambition. 
When King Kong is good, it’s great. The rubbery electro beat is a real treat, underpinning a swift verse and energetic chorus. There are times when the song feels as if it could have been plucked from K-pop’s bombastic second generation, and it’s at its best when leveraging this propulsive drama. A clobbering dance break hints at an even more exciting arrangement had the track opted to go bigger and bolder.
King Kong struggles when embracing the YGisms that have plagued most of the agency’s post-2017 groups. A second verse rap breakdown is awful (and long), destroying momentum in the most predictable way. I don’t know why K-pop tracks can’t either let their rappers perform over the song’s original beat or shift this segment to the bridge where it would be less jarring. The song’s chorus also suffers from shouting over singing. It’s catchy, but feels underwritten — especially when compared to similar efforts from years ago.
| Hooks | 8 |
| Production | 8 |
| Longevity | 9 |
| Bias | 8 |
| RATING | 8.25 |
Grade: B
[ad_2]
Source link
