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Where’s Eunchae? LE SSERAFIM’s Latest Ad Has Fans in Hysterics

Since their debut, LE SSERAFIM members have become the faces of numerous brands, endorsing a variety of products both individually and as a group. However, their latest promotional campaign for Jim Beam has sparked some online chatter for an unexpected reason.

On June 3, Jim Beam’s Korean TikTok account posted a new advertisement featuring LE SSERAFIM.

Chaewon, who has been the primary representative for the brand, appeared alongside her fellow group members. The four idols showcased Jim Beam’s products in a fresh and dynamic concept, characteristic of their idol personas.

However, fans quickly noticed that Eunchae was missing from the advertisement. Initially, this sparked some concern among the fandom, with some fans ready to contact HYBE for an explanation.

IN CASE YOU MISSED THIS: K-Netz Express Concern For LE SSERAFIM Hong Eunchae Amid Growing Hate

Netizens soon realized the amusing and obvious reason behind Eunchae’s absence. Jim Beam, being a well-known alcohol brand, cannot legally be promoted by Eunchae, who is only 17 years old.







The realization quickly turned confusion into laughter as fans shared their reactions online.

One fan commented, “I almost started a riot, then remembered she’s only 17! “

The original poster of the promotional photo also clarified the reason for Eunchae’s absence, reminding fans of her age and the legal restrictions in place.

The incident highlighted how easy it is to forget Eunchae’s youth amidst the busy and glamorous world of idol promotions.

One netizen humorously remarked, “Sometimes I forget how young she is, but there will be plenty of chances for her to promote alcohol when she’s older!”

Recently, After NewJeans won first place on “Music Bank,” LE SSERAFIM member Eunchae faced criticism for her perceived behavior towards NewJeans’ Danielle during their speech. Some fans accused Eunchae of side-eyeing and raising her brows, making it seem like she was interrupting Danielle.

However, supporters of Eunchae, known as FEARNOTs, defended her, explaining that it was a misunderstanding. They clarified that Eunchae was simply waiting for her cue to speak and the moment was misconstrued as her interrupting Danielle.

The incident sparked a debate among fans, with some condemning Eunchae’s actions and others attributing it to a common mistake in live performances.

YOU MIGHT BE ALSO INTERESTED IN: NewJeans Win Turns into a Controversy – Find Out Why LE SSERAFIM Eunchae Fans Are Furious

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KpopStarz owns this article.
Written by Cassidy Jones.





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