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Almost a year following the release of their REBOOT studio album and the track BONA BONA, TREASURE has finally made their long awaited comeback with their new single KING KONG. It has also been recently confirmed that KING KONG won’t be the group’s only release of the year, with another comeback due later in the year. But until then, here are my thoughts on KING KONG.
KING KONG is bombastic, to say the least. For the most part, I really enjoyed KING KONG. From electronic instrumentation to the delivery with many layers of oomph to it, the resulting product that is KING KONG feels powerful and vigorous. The song opens with some crunchy beats and a sing-talk motif that I am not unimpressed with. I kind of thought it gave KING KONG‘s verses a stylish vibe. The pre-choruses of KING KONG focuses on vocals and melodies, which I also enjoyed. This is then followed by a catchy chorus, with a slightly groovy second generation influence on the instrumentation and some shouty yet delivery. The second verse features a rap breakdown that needlessly stripped away the cool instrumentation that KING KONG had featured thus far. The length of the breakdown disrupts the flow of the song and deprives us from the momentum and drive that the earlier parts of KING KONG had. The bridge sees the returns of the vocals and that is the part of KING KONG that I am continuously returning. Partly because of the vocals, but also what comes next. The best part of KING KONG has to be the really angsty and gritty tinny instrumental break that just grabs your attention. From the top of my mind, I think KING KONG‘s instrumental break surpasses all other instrumental breaks. KING KONG then finishes with the usual anthem affair that YG Entertainment songs close out with. I am not against it this time around, but I think something less repetitive would have been better. Overall, KING KONG isn’t without its weakness. But it is still a beast of itself.
The music video appears to pay homage to King Kong himself and potentially other big monsters. There are a few scenes that sees the members appear to serve as the King Kong in their universe, like through the presence of the beastly eyes some of the members have and how some scenes position the members on top of a building that mimics the infamous scenes of the King Kong movies where the infamous King Kong had scaled the city buildings. I also really like the set made of the big skeleton. Not sure where the other scenes lead us, but I am sure they are all related. I also like the styling of the members throughout the music video. They all look very stylish and cool.
The choreography for this comeback is super cool, just like the other elements of this comeback. I liked how they mimicked some of the famous King Kong moves/poses throughout the choreography, which further highlights the beastly and powerful nature of the choreography. And that dance break is definitely the highlight of the routine!
Song – 8.5/10
Music Video – 8/10
Performance – 10/10
Overall Rating – 8.7/10
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