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Seoul has emerged as a global fashion hub, blending traditional Korean aesthetics with cutting-edge design and innovation. Over the past decade, South Korea’s fashion industry has skyrocketed to international acclaim, thanks to its unique blend of street style, avant-garde fashion, and high-quality craftsmanship. Brands like Gentle Monster and Ader Error have not only captivated local fashion enthusiasts but have also gained a substantial following worldwide.
As you explore Seoul, you’ll find numerous shopping districts filled with trendy boutiques and flagship stores. However, the brands mentioned below offer more than just retail therapy; they provide a full experience with nearby attractions and activities that make your shopping trip truly memorable. 
Contents
1. Gentle Monster (Apgujeong)
2. Ader Error (Seongsu)
3. SAMO ONDOH (Seoul Forest)
4. 8 Seconds (Hapjeong)
5. And You (Gangnam)
6. WOOYOUNGMI (Jamsil)
1. Gentle Monster (Apgujeong)
| Location: 50 46-gil, Apgujeong-ro, Gangnam-gu, Seoul (Kakao Map)
| Opening Hours: Every day 11AM-9PM
*Opening hours are subject to change.
Renowned for its avant-garde eyewear, Gentle Monster is a must-visit for those looking to elevate their style with bold and unique sunglasses and optical frames. The brand’s flagship store in Apgujeong is not just a retail space but a conceptual art gallery. Each location is meticulously designed with thematic installations, making every visit an immersive experience. Apgujeong itself is a district synonymous with luxury, home to high-end boutiques, stylish cafes, and the sprawling Apgujeong Rodeo Street. It’s a perfect destination for those looking to indulge in premium shopping and dining experiences.
🛍️ Recommended nearby activities:
2. Ader Error (Seongsu)
| Location: 82 Seongsui-ro, Seongdong-gu, Seoul (Kakao Map)
| Opening Hours: Every day 11AM-9PM
*Opening hours are subject to change.
Ader Error is a brand that has redefined Korean streetwear with its oversized silhouettes, unconventional designs, and playful use of color. The brand’s flagship store in Seongsu is a fashionista’s dream, offering a wide range of apparel that combines comfort with high-fashion aesthetics. Seongsu, often dubbed the “Brooklyn of Seoul,” is a vibrant area known for its indie cafes, art galleries, and unique shops, providing a perfect backdrop for a stylish and artistic day out.
🛍️ Recommended nearby activities:
3. SAMO ONDOH (Seoul Forest)
| Location: 47, Seoulsup 2-gil, Seongdong-gu, Seoul (Kakao Map)
| Opening Hours: Mon-Fri 12PM-8.30PM / Sat-Sun 11AM-9PM
*Opening hours are subject to change.
For those who appreciate accessories with a touch of whimsy, SAMO ONDOH is the perfect destination. Known for its innovative and chic handbag designs, this brand has become a favorite among fashion-forward individuals. The store in Seoul Forest not only offers a delightful shopping experience but is also situated in one of Seoul’s most beautiful urban parks. After shopping, you can enjoy a peaceful walk, visit the butterfly conservatory, or explore the various art installations scattered throughout the park.
4. 8 Seconds (Hapjeong)
| Location: 45 Yanghwa-ro, Mapo-gu, Seoul (Kakao Map)
| Opening Hours: Every day 11AM-10PM
*Opening hours are subject to change.
8Seconds is Korea’s answer to fast fashion, offering trendy and affordable clothing for men and women. The brand is popular for its wide range of styles that keep up with the latest fashion trends without breaking the bank. Visit their store in Hapjeong, a neighborhood known for its hipster vibe, indie music venues, and artisanal coffee shops. It’s an ideal spot for a day of shopping followed by exploring the local creative scene and enjoying some great food and drinks.
🛍️ Recommended nearby activities:
5. And You (Gangnam)
| Location: 39, Dosan-daero 55-gil, Gangnam-gu, Seoul, Korea (Kakao Map)
| Opening Hours: Tue-Sat 11AM-8PM / Closed on Sun-Mon
*Opening hours are subject to change.
Combining minimalist design with a touch of elegance, AND YOU offers timeless pieces that fit perfectly into any wardrobe. Their store on Apgujeong’s Dosan-daero is a haven for those seeking sophisticated yet understated fashion. Apgujeong is a district synonymous with luxury, home to high-end boutiques, stylish cafes, and the sprawling Apgujeong Rodeo Street. It’s a perfect destination for those looking to indulge in premium shopping and dining experiences.
🛍️ Recommended nearby activities:
6. WOOYOUNGMI (Jamsil)
| Location: 300 Olympic-ro, Songpa-gu, Seoul (Kakao Map)
| Opening Hours: Please refer to the website.
*Opening hours are subject to change.
For high-end fashion enthusiasts, WOOYOUNGMI presents a collection that epitomizes contemporary luxury with a Korean twist. The brand’s store in Jamsil’s Lotte Department Store showcases its latest collections in a chic and modern setting. Jamsil is known for its premium shopping and entertainment options, including Lotte World, one of the largest indoor theme parks, and the stunning Seokchon Lake Park, providing a diverse and exciting shopping experience.
🛍️ Recommended nearby activities:
Check out our other blogs for more on Fashion in South Korea!
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